Digital Strategy & Creative Technology Consulting
Websites, digital systems, creative technology, and the messy spaces between them Contact CynthiaYou don’t necessarily need a new website.
You may need someone who can figure out why the website you already have isn’t doing what it’s supposed to do.
Where I can Help
Something isn’t working? Or has your digital ecosystem simply become more complicated than anyone has time to manage?
I help small organizations and established businesses solve digital problems – from WordPress and e-commerce to hosting, email infrastructure, design, content, and the systems connecting them.
Websites & WordPress
Site management, troubleshooting, redesigns, architecture, performance & maintenance.
E-commerce & Digital Systems
WooCommerce, product workflows, coupons, shipping, integrations, affiliates, and launches.
Email & Infrastructure
Deliverability, DNS, authentication, hosting, and platform configuration.
Creative & Digital Strategy
Content, visual assets, digital communications, campaign support, & figuring out what actually needs to happen next.
Selected Works
BZora
Problem: The CultuveValue website I designed needed a non-profit arm for events and immersion experiences.
Role: Design and coordinate a new website with the Executive Director of CultureValue
Solution: Create a new website using WordPress + Divi, connect email marketing services, update DNS records, and utilize web design skills
Outcome: A functional WordPress Site that accepts donations, lists events, and more.
Rainbow Community School
Problem: Rainbow Community School had outgrown its old website
Role: Coordinator and consultant with the Admin Team to redesign the existing website
Solution: Using Photoshop, I designed a new website in which stakeholders could provide input on a new redesign using WordPress and the Divi Page Builder.
Outcome: An updated site that serves the school better while still accepting campaign donations, Google Ads, Google Tag manager, Summer Programming registrations and more.
HUSO, Inc.
Problem: HUSO wanted to launch its new HUSO On The Go Wireless Wearables
Role: Design and coordinate product launch
Solution: Build infrastructure around the new product in WooCommerce, connect with email marketing campaigns, design app backend elements, design relevant webpages, create products in WooCommerce, update Google Ads, update email opt-in sequences, created relevant video and photography for product marketing, provided relevant copy for launch, and migrated website to new hosting platform to fit company needs better (along with updating DNS records) and more.
Outcome: An updated website ready for current and future product launches
Blue Ridge Metals
Problem: Blue Ridge Metals had outgrown its old website.
Role: Design and coordinate a new website with the Director of Marketing and Controller
Solution: Designed a new website in Photoshop to deploy to a live WordPress Site. Optimized for mobile. Provided product photography and
Outcome: A functional WordPress Site that markets the company’s values and assets.
