HUSO, Inc.

HUSO is one of my long-term clients. In August 2023, they approached me about helping them to design assets for the launch of their app and wearables. I worked closely with one of HUSO’s co-founders to implement her vision and ideas for this project.

Before helping with the design of the wearables assets and lunch of the wearables, I had already helped to populate the backend of the HUSO On The Go App with hundreds of images sourced from Canva, Adobe Stock, and Unsplash that were consistent with program offerings. I’d also sourced hundreds of quotes to go with inspirational images. This stage of the project required creating physical assets for the launch of the HUSO On The Go Wireless Wearables and App.

First was to design a label for the pod that would house the wireless wearables themselves in Adobe Illustrator. 

The next part of this project involved creating the Quick Start Manual using brand fonts, backgrounds, logos and images. I completed this in Adobe InDesign. 

Additionally, the wearables and pod needed an outer box to protect them. Using Adobe Illustrator, I created the shape of the box with a cut-out hole, the die line where the machine would cut, as well as all graphics, text and images consistent with the brand. Working closely with HUSO’s co-founder, we determined what image and languaging would work on the box. I also created a QR code that would take mobile users directly to the website. 

After completing this design portion of the product launch, I began creating a unique iPhone card. I designed this in Adobe Illustrator to be the size of a real iPhone but would act as a promotional document to hand out at live events. This card contains relevant information for the HUSO On The Go App and Wireless Wearables. 

Moreover, for live events, updated banners and other branded items became a necessity. Using Photoshop, I created a desktop banner using similar branded images and text as other launch assets, as well as a large banner. I also designed a branded tablecloth to achieve a sleek look for HUSO. 

Once the physical design aspects were complete, I set out to repeat those same branded elements on a newly designed web page that would feature the wearables. It’s a long webpage with many design aspects. This involved using Photoshop, Illustrator and Canva to ensure images had transparent backgrounds where necessary, graphics that contained visual instructions, photographing the wearables to use as product images with my DSLR, building out the webpage using Beaver Builder page builder, creating tables and using different principles of web design to make the page come to life. Equally important was ensuring that the webpage was optimized for the mobile experience. I also had lots of input from HUSO’s co-founder to ensure everything was on-brand and executed in such a way that she felt it was very representative of the HUSO brand.

After these assets were ready, working with the CEO and Co-founder, we developed a social media and marketing strategy to launch the wearables. I created social media graphics using Adobe Express as well as Canva. Additionally, I created three marketing videos after filming testimonials, current users of HUSO, as well as a long “what’s in the box” video to also convey instructions on how to download and use the HUSO On The Go App.

This project was one of the most rewarding and comprehensive in terms of the level of skill needed, the tools, time, and scope. We launched the iOS version of HUSO On The Go in February 2023 and the Android version in October 2023.

Tools used:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Express
• Adobe Premiere Pro
• Canva
• Sony DSLR a57
• iPhone X
• WordPress
• Beaver Builder Page Builder